Insights

Articles and insights to help grow your e-commerce brand.


Hey, is design important for ecommerce websites?

Hey, is design important for ecommerce websites?

Marina Zubakina

Read a copy of a conversation between two people about the importance of good design for ecommerce websites…  Yar: Hi Marina, have you ever thought about how important good design...

Crafting an “About Us” Page to Increase Ecommerce Sales

Crafting an “About Us” Page to Increase Ecommerce Sales

Art Palvanov

An effective "About Us" page tells a story of your brand in a way that makes your ecommerce website more successful. It provides an opportunity to connect with your audience,...

Grow Sales by Improving Your Conversion Rate

Grow Sales by Improving Your Conversion Rate

Amairany Marin

There are 3 ways to increase sales on your ecommerce website: Get more customers (ie. attract new customers to your store) Get bigger orders (ie. increase the order value) Increase...

How do Smart Shopify Brands Win Customer Trust in a Crowded Digital World?

How do Smart Shopify Brands Win Customer Trust in a Crowded Digital World?

Dorit Palvanov

Why do shoppers choose to buy from a competitor even when another product has better features or benefits?Why do shoppers keep buying from the same brand? How do you build...

3 Tactics Smart eCommerce Brands Follow to Serve Better and Attract More Clients

3 Tactics Smart eCommerce Brands Follow to Serve Better and Attract More Clients

Art Palvanov

Online shopping is taking over the internet. As an eCommerce brand, you must be wondering:   How to stand out from an endless ocean of other brands?  Why should shoppers buy...

How to Handle Ecommerce Fraud on Shopify

How to Handle Ecommerce Fraud on Shopify

Amairany Marin

E-commerce fraud has become a big issue for merchants on Shopify. The more popular e-commerce shopping becomes, the more fraud we encounter. An e-Commerce Fraud Horror Story I recently received...