Master the Art of Writing Strong Product Descriptions to Influence Potential Customers To Buy From You

Master the Art of Writing Strong Product Descriptions to Influence Potential Customers To Buy From You
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The number one reason eCommerce store owners work with us is - they want more sales.

Makes sense. 

We begin almost every project with redesigning the store front, the look and feel of their website. 

However, it isn't enough to only optimize the website design of your Shopify store. In today's economy, people prefer to buy online and expect a seamless wholesome experience. 

Shoppers want all the information they need right in front of them to help them make a buying decision. If your product pages have it, you might win the sale. 

But that's when it gets tricky...

* What exactly do shoppers expect to see on the product pages?

* What do they need to make a buying decision? 

* Why should they buy from your instead of a competitor?

Below you'll find a list of 15 elements of a solid product page we use to promote our clients' products online. Believe it or not, but these are the elements that will change your sales game online. Try it and see for yourself.

In this article we will look at these topics:

  1. Clear and Concise Title
  2. Product Highlights

Let's dive in. 

Clear and Concise Title

The product title should be descriptive, accurate, and easy to understand. It should convey the main features and benefits of the product.

Product Highlights

Include a brief overview of the product's main features and benefits. Highlight what makes it unique or better than similar products.

Detailed Description

Provide a comprehensive yet succinct description of the product. Mention its specifications, dimensions, materials used, and any other relevant details that help the customer understand what they are getting. 

Use Persuasive Language

Use language that appeals to the target audience and encourages them to take action. Emphasize how the product can solve a problem or fulfill a need.

Bullet Points or Lists

Break down key points, features, and benefits using bullet points or lists. This makes the information easily scannable and digestible.High-Quality Images

Include clear, high-resolution images from different angles that showcase the product. Images are vital as they provide a visual representation of the product.

Customer Reviews and Testimonials

If possible, feature snippets of positive customer reviews or testimonials related to the product. Social proof can increase trust in the product's quality.

Pricing and Discounts

Clearly state the product's price and any discounts or promotions that may be available. If there are any limited-time offers, mention them to create a sense of urgency.

Call-to-Action (CTA)

End the description with a strong CTA that encourages the reader to make a purchase. Use action-oriented phrases like "Buy Now," "Add to Cart," or "Shop Now."

SEO Optimization

Include relevant keywords in the product description to improve search engine visibility. However, avoid overstuffing keywords and maintain natural readability.

Easy-to-Read Format

Use short paragraphs and subheadings to organize the description effectively. Make it easy for customers to find the information they need quickly.

Address Customer Concerns

Anticipate potential questions or concerns customers may have and address them in the product description. This helps build trust and confidence in the product.

Shipping and Return Information

If applicable, provide details about shipping options, delivery times, and return policies. Transparent information on these matters can positively impact purchase decisions.

Cross-Selling and Upselling

Suggest related products or accessories that complement the main product. This can encourage customers to explore additional options.


Ensure the product description is mobile-friendly, as an increasing number of shoppers browse and make purchases using mobile devices.

Successful eCommerce store owners spend a lot of time optimizing product pages. This isn't something you do once and forget about it. If you want to crush the online game, this is what you'd have to do.

Remember that a good product description should focus on providing value to the customer and be written with the target audience in mind. It should be informative, persuasive, and easy to read, helping potential customers make informed buying decisions.

Need help optimizing the product pages on your eCommerce website?

If you're ready to crush the online game, let us help you enhance your product pages for maximum impact.

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          About the author: Dorit Palvanov

          Co-founder of SI and our project manager (a.k.a manager of getting sh**t done!). She joined our team in 2020 and is on a mission to support busy business owners to run a more sustainable business while enjoying a fulfilling personal life. Dorit loves to write about: Sustainable business, Project Management, Content & Email...
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