Insights

Articles and insights to help grow your e-commerce brand.


E-commerce Success: Our Journey with Shopify Partners Since 2008

E-commerce Success: Our Journey with Shopify Partners Since 2008

Art Palvanov

Finding the right Shopify Partner to support your e-commerce business can affect the growth of your brand. We have seen this over and over again at Shop Innovator. On this page...

The Secret Sauce of Successful Shopify Brands: Human-Centric Brand Personality

The Secret Sauce of Successful Shopify Brands: Human-Centric Brand Personality

Dorit Palvanov

With a whole bunch of competitor websites just a click away, how do you make sure your brand is the one that shoppers pick to buy from? In 2024, it's...

Mastering E-Commerce Through Clear and Consistent Branding

Mastering E-Commerce Through Clear and Consistent Branding

Dorit Palvanov

The journey to success for an eCommerce brand is paved with clear, consistent branding. Let’s explore how this crucial element can be your guiding light in the digital landscape, ensuring...

When DIYing Your Ecommerce Website Backfires: Knowing When to Hire Experts

When DIYing Your Ecommerce Website Backfires: Knowing When to Hire Experts

Dorit Palvanov

Hey fellow entrepreneur! 👋  Ever felt like your journey from brick-and-mortar success to the online marketplace is a bit like entering a whole new universe? We get it. Your store...

Creating an Inclusive E-Commerce Experience: A Guide to Accessibility on Shopify for Your Growing Business

Creating an Inclusive E-Commerce Experience: A Guide to Accessibility on Shopify for Your Growing Business

Dorit Palvanov

In the fast-paced realm of e-commerce, the significance of an inclusive and accessible online shopping experience cannot be overstated. Beyond ethical considerations, it's now a strategic business imperative. As a...

Demystifying Web and Email Attribution for E-commerce Success

Demystifying Web and Email Attribution for E-commerce Success

Art Palvanov

Today, we're diving into the intriguing world of web and email attribution, a critical aspect of your Shopify website's success. If you're looking to bridge the gap between the numbers...