Insights

Articles and insights to help grow your e-commerce brand.


The 6 Stages of the Buying Cycle for High-Ticket Products ($200+)

The 6 Stages of the Buying Cycle for High-Ticket Products ($200+)

Dorit Palvanov

So, you've spent years perfecting your in-store sales game, and now you're ready to tackle the online world.  But, you come across a challenge - selling big-ticket items is easier...

What are people doing on your ecommerce website? 10 Visual Analytics Tools

What are people doing on your ecommerce website? 10 Visual Analytics Tools

Art Palvanov

In the world of e-commerce, understanding user behaviour is key for optimizing conversions and improving user experience. Visual analytics and user insight tools provide powerful ways to gather and interpret data about...

12 Mistakes to Avoid When Selling High-Ticket Items on Shopify: A Guide for Brick-and-Mortar Retailers

12 Mistakes to Avoid When Selling High-Ticket Items on Shopify: A Guide for Brick-and-Mortar Retailers

Dorit Palvanov

Hey there, seasoned retailer!  So you've been crushing it in your physical store for decades, but the online world feels like a whole new ballgame?  Don't worry, you're not alone. ...

7 Ways to Use AI in Content Creation for E-commerce Stores

7 Ways to Use AI in Content Creation for E-commerce Stores

Amairany Marín

AI is making the process of content creation in e-commerce, easier and faster. On this page we will review a few useful ways to leverage AI for content creation. A few benefits...

Domain Spoofing & Phishing Attacks - Identifying Threats and Protecting Your Website

Domain Spoofing & Phishing Attacks - Identifying Threats and Protecting Your Website

Art Palvanov

In recent years, the number of online scams has escalated, posing significant risks to businesses and consumers alike.  Recently, our company, Shop Innovator, fell victim to such an attack. Scammers...

Your Competitive Edge: A Guide to Building Your Brand DNA

Your Competitive Edge: A Guide to Building Your Brand DNA

Dorit Palvanov

What makes your product the best, the first, and the only?  I know this is a difficult question, but it’s essential to answer it so your brand stands out online....