Insights

Articles and insights to help grow your e-commerce brand.


Premium Outdoor Lighting

Premium Outdoor Lighting

Art Palvanov

Premium outdoor lighting has become an essential element in creating luxurious and inviting outdoor living spaces. The global outdoor lighting market size was valued at $6.3 billion in 2022 and...

Domain Spoofing & Phishing Attacks - Identifying Threats and Protecting Your Website

Domain Spoofing & Phishing Attacks - Identifying Threats and Protecting Your Website

Art Palvanov

In recent years, the number of online scams has escalated, posing significant risks to businesses and consumers alike.  Recently, our company, Shop Innovator, fell victim to such an attack. Scammers...

Your Competitive Edge: A Guide to Building Your Brand DNA

Your Competitive Edge: A Guide to Building Your Brand DNA

Dorit Palvanov

What makes your product the best, the first, and the only?  I know this is a difficult question, but it’s essential to answer it so your brand stands out online....

E-commerce Success: Our Journey with Shopify Partners Since 2008

E-commerce Success: Our Journey with Shopify Partners Since 2008

Art Palvanov

Finding the right Shopify Partner to support your e-commerce business can affect the growth of your brand. We have seen this over and over again at Shop Innovator. On this page...

The Secret Sauce of Successful Shopify Brands: Human-Centric Brand Personality

The Secret Sauce of Successful Shopify Brands: Human-Centric Brand Personality

Dorit Palvanov

With a whole bunch of competitor websites just a click away, how do you make sure your brand is the one that shoppers pick to buy from? In 2024, it's...

Mastering E-Commerce Through Clear and Consistent Branding

Mastering E-Commerce Through Clear and Consistent Branding

Dorit Palvanov

The journey to success for an eCommerce brand is paved with clear, consistent branding. Let’s explore how this crucial element can be your guiding light in the digital landscape, ensuring...