Grow Sales by Improving Your Conversion Rate

Grow Sales by Improving Your Conversion Rate
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There are 3 ways to increase sales on your ecommerce website:

  1. Get more customers (ie. attract new customers to your store)
  2. Get bigger orders (ie. increase the order value)
  3. Increase frequency of orders (ie. get the same customers to buy again)

It is a good routine to focus on each of these areas throughout the year to maintain a healthy growth in your ecommerce store.

While you are working on growing your sales – remember to keep track of your Conversion Rate (“Conversion Rate” is a percentage of people who make a purchase compared to the total visitors on your website.)

The Conversion Rate affects all growth initiatives in your store.

According to this article, the average conversion rate of eCommerce websites in 2.86% in 2020.

Over the next several articles, we will dive deeper into different actions we can take to improve ecommerce store conversion rates.

We will be focusing on 5 areas that affect your store’s conversion rates, including:

  1. Understanding Your Customer’s Journey
  2. Showcasing Your Product Details
  3. Optimizing Your Website Experience
  4. Telling Your Brand Story
  5. Streamlining Your Email Conversations

Unlock the Potential of Your E-Commerce Store 

Ready to turn these insights into action and boost your e-commerce sales? If you find yourself short on time for these crucial tasks, we've got you covered.

Contact us now to explore how our expertise can help your e-commerce store thrive online.

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          About the author: Amairany Marín

          An experienced professional in digital marketing specializing in website performance and user experience (UX) optimization for online stores within the Shopify platform. She analyzes and optimizes content to enhance the overall online shopping experience. Ensuring clients receive valuable data-driven feedback to improve their businesses is an essential part of her role....
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