Crafting an “About Us” Page to Increase Ecommerce Sales

Crafting an “About Us” Page to Increase Ecommerce Sales

An effective "About Us" page tells a story of your brand in a way that makes your ecommerce website more successful. It provides an opportunity to connect with your audience, establish credibility, and build your brand. Below are some tips to consider when crafting an "About Us" page.

Brand Difference

A good Brand Story begins with the purpose of your ecommerce business and what sets you apart from competitors. It tells about the unique value proposition that your brand offers to customers. 

Personal Story

Next, share the story behind your ecommerce business. Explain why your company was founded, highlighting the motivations and vision that drive your brand. Connect emotionally with your audience by sharing personal anecdotes, challenges faced, and milestones achieved.

Values and Mission

You may also add your brand's values and mission. Do your best to articulate what you stand for and how you aim to make a positive impact on your customers' lives. Based on experience we know that aligning your values with those of your website visitors helps create a sense of trust and connection.

Industry Expertise

Demonstrate your expertise and credibility in your industry. Discuss the experience and qualifications of your team, emphasizing how their knowledge and skills contribute to providing high-quality products and customer service. This helps build confidence in your brand.

Customer Testimonials

Include a section featuring customer testimonials or reviews - which show positive feedback and success stories from satisfied customers. This “social proof” adds credibility and reassures potential buyers that they can trust your brand and expect a positive experience.

Features & Benefits

Mention the top advantages of your products to customers. Explain how your products  solve their problems or meet their needs. Focus on the value customers can derive from choosing your brand over others.

Pictures & Videos

Pictures and videos will greatly enhance the appeal of your "About Us" page. Try to include your team and products. Visual elements make your page more engaging and help convey your brand's personality and uniqueness.

You may choose to create a better "About Us" page on your own - or - hire Shop Innovator’s team that is experienced with creating effective Brand Story pages for ecommerce brands. Explore our portfolio to see examples of effective Brand Story pages. 

Let's Elevate Your Brand Story Together

Your brand story matters, and we're here to help you tell it in the most impactful way!

Our experienced professionals specialize in creating effective Brand Story pages for ecommerce brands. Contact us now to get started.

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          About the author: Art Palvanov

          Art is a creative director and co-founder of Shop Innovator. He loves working with entrepreneurs on web design projects and digital marketing campaigns. On our blog he shares ideas on technology, creativity and business.

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