Insights

Articles and insights to help grow your e-commerce brand.


Mastering E-Commerce Through Clear and Consistent Branding

Mastering E-Commerce Through Clear and Consistent Branding

Dorit Palvanov

The journey to success for an eCommerce brand is paved with clear, consistent branding. Let’s explore how this crucial element can be your guiding light in the digital landscape, ensuring...

When DIYing Your Ecommerce Website Backfires: Knowing When to Hire Experts

When DIYing Your Ecommerce Website Backfires: Knowing When to Hire Experts

Dorit Palvanov

Hey fellow entrepreneur! 👋  Ever felt like your journey from brick-and-mortar success to the online marketplace is a bit like entering a whole new universe? We get it. Your store...

Creating an Inclusive E-Commerce Experience: A Guide to Accessibility on Shopify for Your Growing Business

Creating an Inclusive E-Commerce Experience: A Guide to Accessibility on Shopify for Your Growing Business

Dorit Palvanov

In the fast-paced realm of e-commerce, the significance of an inclusive and accessible online shopping experience cannot be overstated. Beyond ethical considerations, it's now a strategic business imperative. As a...

Demystifying Web and Email Attribution for E-commerce Success

Demystifying Web and Email Attribution for E-commerce Success

Art Palvanov

Today, we're diving into the intriguing world of web and email attribution, a critical aspect of your Shopify website's success. If you're looking to bridge the gap between the numbers...

Top 8 AI Trends in eCommerce for Shopify Merchants: Get Ready To Enhance Your Online Store's Potential In 2023 and Beyond

Top 8 AI Trends in eCommerce for Shopify Merchants: Get Ready To Enhance Your Online Store's Potential In 2023 and Beyond

Dorit Palvanov

November 30, 2022 is when AI became relevant for all of our work lives.  Up until then it was reserved for big corporations, scientists and sci-fi movies, but the launch of ChatGPT made...

Master the Art of Writing Strong Product Descriptions to Influence Potential Customers To Buy From You

Master the Art of Writing Strong Product Descriptions to Influence Potential Customers To Buy From You

Dorit Palvanov

The number one reason eCommerce store owners work with us is - they want more sales. Makes sense.  We begin almost every project with redesigning the store front, the look and feel...

14 Proven Strategies to Increase Customer Trust With Product Reviews on Your eCommerce Website

14 Proven Strategies to Increase Customer Trust With Product Reviews on Your eCommerce Website

Art Palvanov

When it comes to building trust and credibility for your eCommerce website, customer testimonials and product reviews play a significant role. Positive feedback from satisfied customers can influence potential buyers...

Understanding Pandemic Surge, Post-Pandemic Slump, and Strategies for Sustainable Growth

Understanding Pandemic Surge, Post-Pandemic Slump, and Strategies for Sustainable Growth

Dorit Palvanov

The COVID-19 pandemic reshaped the e-commerce landscape, with businesses experiencing an unprecedented surge in online sales. Our clients, too, rode the wave of increased demand during lockdowns. However, as we...

Shopify vs. Others – Choosing The Right eCommerce Platform For Your Business

Shopify vs. Others – Choosing The Right eCommerce Platform For Your Business

Yar Kovalevych

Are you a business owner looking to build an e-commerce website or considering migrating to a new platform? With so many options out there, it can be overwhelming and risky...

Hey, is design important for ecommerce websites?

Hey, is design important for ecommerce websites?

Marina Zubakina

Read a copy of a conversation between two people about the importance of good design for ecommerce websites…  Yar: Hi Marina, have you ever thought about how important good design...

Crafting an “About Us” Page to Increase Ecommerce Sales

Crafting an “About Us” Page to Increase Ecommerce Sales

Art Palvanov

An effective "About Us" page tells a story of your brand in a way that makes your ecommerce website more successful. It provides an opportunity to connect with your audience,...

Grow Sales by Improving Your Conversion Rate

Grow Sales by Improving Your Conversion Rate

Amairany Marin

There are 3 ways to increase sales on your ecommerce website: Get more customers (ie. attract new customers to your store) Get bigger orders (ie. increase the order value) Increase...