Insights
Articles and insights to help grow your e-commerce brand.

What are people doing on your ecommerce website? 10 Visual Analytics Tools
In the world of e-commerce, understanding user behaviour is key for optimizing conversions and improving user experience. Visual analytics and user insight tools provide powerful ways to gather and interpret data about...
What are people doing on your ecommerce website? 10 Visual Analytics Tools
In the world of e-commerce, understanding user behaviour is key for optimizing conversions and improving user experience. Visual analytics and user insight tools provide powerful ways to gather and interpret data about...

12 Mistakes to Avoid When Selling High-Ticket Items on Shopify: A Guide for Brick-and-Mortar Retailers
Hey there, seasoned retailer! So you've been crushing it in your physical store for decades, but the online world feels like a whole new ballgame? Don't worry, you're not alone. ...
12 Mistakes to Avoid When Selling High-Ticket Items on Shopify: A Guide for Brick-and-Mortar Retailers
Hey there, seasoned retailer! So you've been crushing it in your physical store for decades, but the online world feels like a whole new ballgame? Don't worry, you're not alone. ...

7 Ways to Use AI in Content Creation for E-commerce Stores
AI is making the process of content creation in e-commerce, easier and faster. On this page we will review a few useful ways to leverage AI for content creation. A few benefits...
7 Ways to Use AI in Content Creation for E-commerce Stores
AI is making the process of content creation in e-commerce, easier and faster. On this page we will review a few useful ways to leverage AI for content creation. A few benefits...

Domain Spoofing & Phishing Attacks - Identifying Threats and Protecting Your Website
In recent years, the number of online scams has escalated, posing significant risks to businesses and consumers alike. Recently, our company, Shop Innovator, fell victim to such an attack. Scammers...
Domain Spoofing & Phishing Attacks - Identifying Threats and Protecting Your Website
In recent years, the number of online scams has escalated, posing significant risks to businesses and consumers alike. Recently, our company, Shop Innovator, fell victim to such an attack. Scammers...

Your Competitive Edge: A Guide to Building Your Brand DNA
What makes your product the best, the first, and the only? I know this is a difficult question, but it’s essential to answer it so your brand stands out online....
Your Competitive Edge: A Guide to Building Your Brand DNA
What makes your product the best, the first, and the only? I know this is a difficult question, but it’s essential to answer it so your brand stands out online....

E-commerce Success: Our Journey with Shopify Partners Since 2008
Finding the right Shopify Partner to support your e-commerce business can affect the growth of your brand. We have seen this over and over again at Shop Innovator. On this page...
E-commerce Success: Our Journey with Shopify Partners Since 2008
Finding the right Shopify Partner to support your e-commerce business can affect the growth of your brand. We have seen this over and over again at Shop Innovator. On this page...

The Secret Sauce of Successful Shopify Brands: Human-Centric Brand Personality
With a whole bunch of competitor websites just a click away, how do you make sure your brand is the one that shoppers pick to buy from? In 2024, it's...
The Secret Sauce of Successful Shopify Brands: Human-Centric Brand Personality
With a whole bunch of competitor websites just a click away, how do you make sure your brand is the one that shoppers pick to buy from? In 2024, it's...

Mastering E-Commerce Through Clear and Consistent Branding
The journey to success for an eCommerce brand is paved with clear, consistent branding. Let’s explore how this crucial element can be your guiding light in the digital landscape, ensuring...
Mastering E-Commerce Through Clear and Consistent Branding
The journey to success for an eCommerce brand is paved with clear, consistent branding. Let’s explore how this crucial element can be your guiding light in the digital landscape, ensuring...

When DIYing Your Ecommerce Website Backfires: Knowing When to Hire Experts
Hey fellow entrepreneur! 👋 Ever felt like your journey from brick-and-mortar success to the online marketplace is a bit like entering a whole new universe? We get it. Your store...
When DIYing Your Ecommerce Website Backfires: Knowing When to Hire Experts
Hey fellow entrepreneur! 👋 Ever felt like your journey from brick-and-mortar success to the online marketplace is a bit like entering a whole new universe? We get it. Your store...

Creating an Inclusive E-Commerce Experience: A Guide to Accessibility on Shopify for Your Growing Business
In the fast-paced realm of e-commerce, the significance of an inclusive and accessible online shopping experience cannot be overstated. Beyond ethical considerations, it's now a strategic business imperative. As a...
Creating an Inclusive E-Commerce Experience: A Guide to Accessibility on Shopify for Your Growing Business
In the fast-paced realm of e-commerce, the significance of an inclusive and accessible online shopping experience cannot be overstated. Beyond ethical considerations, it's now a strategic business imperative. As a...

Demystifying Web and Email Attribution for E-commerce Success
Today, we're diving into the intriguing world of web and email attribution, a critical aspect of your Shopify website's success. If you're looking to bridge the gap between the numbers...
Demystifying Web and Email Attribution for E-commerce Success
Today, we're diving into the intriguing world of web and email attribution, a critical aspect of your Shopify website's success. If you're looking to bridge the gap between the numbers...

Top 8 AI Trends in eCommerce for Shopify Merchants: Get Ready To Enhance Your Online Store's Potential In 2023 and Beyond
November 30, 2022 is when AI became relevant for all of our work lives. Up until then it was reserved for big corporations, scientists and sci-fi movies, but the launch of ChatGPT made...
Top 8 AI Trends in eCommerce for Shopify Merchants: Get Ready To Enhance Your Online Store's Potential In 2023 and Beyond
November 30, 2022 is when AI became relevant for all of our work lives. Up until then it was reserved for big corporations, scientists and sci-fi movies, but the launch of ChatGPT made...