
Dorit Palvanov
Articles by Dorit Palvanov

Klaviyo June 2025 Updates: What North American High-Ticket E-Commerce Brands Must Know Now
I just returned from Klaviyo’s in‑person event on June 20, and my head is buzzing with ideas. Klaviyo didn’t show off superficial tricks—it unveiled powerful upgrades built for high‑ticket brands,...
Klaviyo June 2025 Updates: What North American High-Ticket E-Commerce Brands Must Know Now
I just returned from Klaviyo’s in‑person event on June 20, and my head is buzzing with ideas. Klaviyo didn’t show off superficial tricks—it unveiled powerful upgrades built for high‑ticket brands,...

Top 3 Shopify Summer ’25 Updates Every High-Ticket Merchant in North America Should Know
We just returned from the Shopify Editions in Toronto this June, and even before our coffee cooled, we started thinking: “What do the big‑ticket merchants out there really need to...
Top 3 Shopify Summer ’25 Updates Every High-Ticket Merchant in North America Should Know
We just returned from the Shopify Editions in Toronto this June, and even before our coffee cooled, we started thinking: “What do the big‑ticket merchants out there really need to...

Is Shop Innovator right for you? Let’s Find Out.”
At Shop Innovator, we work with a very specific kind of business. Not because we’re picky — but because we know exactly where we do our best work. We’re here...
Is Shop Innovator right for you? Let’s Find Out.”
At Shop Innovator, we work with a very specific kind of business. Not because we’re picky — but because we know exactly where we do our best work. We’re here...

How Trump's Tax Plan Could Impact Bricks-and-Clicks Businesses in the U.S. and Canada (And What You Can Do About It)
As a brick-and-click business owner, you’ve seen it all—economic ups and downs, new trends, and changes in government policies. The latest buzz? U.S. President Donald Trump’s proposed tax and trade...
How Trump's Tax Plan Could Impact Bricks-and-Clicks Businesses in the U.S. and Canada (And What You Can Do About It)
As a brick-and-click business owner, you’ve seen it all—economic ups and downs, new trends, and changes in government policies. The latest buzz? U.S. President Donald Trump’s proposed tax and trade...

The Awareness Stage: 8 Proven Ideas To Get Your High-End Products Noticed
You've spent decades perfecting your craft, curating a selection of high-quality, life-changing products in your store. Your local customers love you. But now, you're ready to take your business online...
The Awareness Stage: 8 Proven Ideas To Get Your High-End Products Noticed
You've spent decades perfecting your craft, curating a selection of high-quality, life-changing products in your store. Your local customers love you. But now, you're ready to take your business online...

The 6 Stages of the Buying Cycle for High-Ticket Products ($200+)
So, you've spent years perfecting your in-store sales game, and now you're ready to tackle the online world. But, you come across a challenge - selling big-ticket items is easier...
The 6 Stages of the Buying Cycle for High-Ticket Products ($200+)
So, you've spent years perfecting your in-store sales game, and now you're ready to tackle the online world. But, you come across a challenge - selling big-ticket items is easier...

12 Mistakes to Avoid When Selling High-Ticket Items on Shopify: A Guide for Brick-and-Mortar Retailers
Hey there, seasoned retailer! So you've been crushing it in your physical store for decades, but the online world feels like a whole new ballgame? Don't worry, you're not alone. ...
12 Mistakes to Avoid When Selling High-Ticket Items on Shopify: A Guide for Brick-and-Mortar Retailers
Hey there, seasoned retailer! So you've been crushing it in your physical store for decades, but the online world feels like a whole new ballgame? Don't worry, you're not alone. ...

Your Competitive Edge: A Guide to Building Your Brand DNA
What makes your product the best, the first, and the only? I know this is a difficult question, but it’s essential to answer it so your brand stands out online....
Your Competitive Edge: A Guide to Building Your Brand DNA
What makes your product the best, the first, and the only? I know this is a difficult question, but it’s essential to answer it so your brand stands out online....

The Secret Sauce of Successful Shopify Brands: Human-Centric Brand Personality
With a whole bunch of competitor websites just a click away, how do you make sure your brand is the one that shoppers pick to buy from? In 2024, it's...
The Secret Sauce of Successful Shopify Brands: Human-Centric Brand Personality
With a whole bunch of competitor websites just a click away, how do you make sure your brand is the one that shoppers pick to buy from? In 2024, it's...

Mastering E-Commerce Through Clear and Consistent Branding
The journey to success for an eCommerce brand is paved with clear, consistent branding. Let’s explore how this crucial element can be your guiding light in the digital landscape, ensuring...
Mastering E-Commerce Through Clear and Consistent Branding
The journey to success for an eCommerce brand is paved with clear, consistent branding. Let’s explore how this crucial element can be your guiding light in the digital landscape, ensuring...

When DIYing Your Ecommerce Website Backfires: Knowing When to Hire Experts
Hey fellow entrepreneur! 👋 Ever felt like your journey from brick-and-mortar success to the online marketplace is a bit like entering a whole new universe? We get it. Your store...
When DIYing Your Ecommerce Website Backfires: Knowing When to Hire Experts
Hey fellow entrepreneur! 👋 Ever felt like your journey from brick-and-mortar success to the online marketplace is a bit like entering a whole new universe? We get it. Your store...

Creating an Inclusive E-Commerce Experience: A Guide to Accessibility on Shopify for Your Growing Business
In the fast-paced realm of e-commerce, the significance of an inclusive and accessible online shopping experience cannot be overstated. Beyond ethical considerations, it's now a strategic business imperative. As a...
Creating an Inclusive E-Commerce Experience: A Guide to Accessibility on Shopify for Your Growing Business
In the fast-paced realm of e-commerce, the significance of an inclusive and accessible online shopping experience cannot be overstated. Beyond ethical considerations, it's now a strategic business imperative. As a...

Top 8 AI Trends in eCommerce for Shopify Merchants: Get Ready To Enhance Your Online Store's Potential In 2023 and Beyond
November 30, 2022 is when AI became relevant for all of our work lives. Up until then it was reserved for big corporations, scientists and sci-fi movies, but the launch of ChatGPT made...
Top 8 AI Trends in eCommerce for Shopify Merchants: Get Ready To Enhance Your Online Store's Potential In 2023 and Beyond
November 30, 2022 is when AI became relevant for all of our work lives. Up until then it was reserved for big corporations, scientists and sci-fi movies, but the launch of ChatGPT made...

Master the Art of Writing Strong Product Descriptions to Influence Potential Customers To Buy From You
The number one reason eCommerce store owners work with us is - they want more sales. Makes sense. We begin almost every project with redesigning the store front, the look and feel...
Master the Art of Writing Strong Product Descriptions to Influence Potential Customers To Buy From You
The number one reason eCommerce store owners work with us is - they want more sales. Makes sense. We begin almost every project with redesigning the store front, the look and feel...

Understanding Pandemic Surge, Post-Pandemic Slump, and Strategies for Sustainable Growth
The COVID-19 pandemic reshaped the e-commerce landscape, with businesses experiencing an unprecedented surge in online sales. Our clients, too, rode the wave of increased demand during lockdowns. However, as we...
Understanding Pandemic Surge, Post-Pandemic Slump, and Strategies for Sustainable Growth
The COVID-19 pandemic reshaped the e-commerce landscape, with businesses experiencing an unprecedented surge in online sales. Our clients, too, rode the wave of increased demand during lockdowns. However, as we...

How do Smart Shopify Brands Win Customer Trust in a Crowded Digital World?
Why do shoppers choose to buy from a competitor even when another product has better features or benefits?Why do shoppers keep buying from the same brand? How do you build...
How do Smart Shopify Brands Win Customer Trust in a Crowded Digital World?
Why do shoppers choose to buy from a competitor even when another product has better features or benefits?Why do shoppers keep buying from the same brand? How do you build...