Inbox Insider

Strategic creation and ongoing sending of email newsletters with educational content and product promotions, to build trust and grow sales.

  • Stay connected, share updates, and build loyalty.
  • Drive traffic, promote products, and boost conversions.
  • Encourage repeat business and strengthen relationships.
  • Gather data on customer behavior and preferences.

How It Works

Shop Innovator follows a streamlined process to create effective email newsletters. Our newsletter creation process delivers an editorial content calendar - with engaging content, personalized experiences, and measurable results, ultimately helping merchants maximize customer engagement and drive business growth.

Email Lists = Your #1 Asset

Sending email newsletters is considered the top asset-building activity for e-commerce website growth.

Newsletters nurture customer relationships, drive conversions, and provide direct communication. They deliver valuable content, exclusive offers, and personalized recommendations to build trust and loyalty.

By leveraging customer data, newsletters enable targeted messaging, leading to repeat purchases and retention. Email newsletters amplify brand awareness, expand reach, and fuel e-commerce growth.

Questions & Answers

Frequent questions about Inbox Insider program.

What sets Shop Innovator apart from other email marketing service providers?

What sets us apart is our extensive experience in email marketing for e-commerce businesses, with a specialization in the Shopify platform.

We bring a deep understanding of the platform's capabilities and know how to leverage it effectively to drive results. Additionally, our personalized approach, attention to detail, and commitment to delivering exceptional service ensure that your newsletter email marketing campaigns receive the attention they deserve.

Our goal is to be a long-term partner in your success by consistently providing innovative strategies and measurable results.

Can you help me with setting up my newsletter email marketing from scratch?

Absolutely! Shop Innovator specializes in helping businesses set up newsletter email marketing campaigns from scratch.

We work closely with you to understand your goals, target audience, and brand identity. Our team creates visually appealing templates, craft compelling content, and configure the necessary email marketing tools and integrations to get your campaigns up and running smoothly.

Will you be able to integrate with my Shopify store seamlessly?

As specialists in the Shopify platform, we are well-versed in integrating email marketing tools and services with Shopify stores. We will connect your Shopify store with the recommended email marketing platform (typically Klaviyo) to ensure smooth data synchronization, such as customer information, purchase history, and product catalogs. This integration enables us to deliver personalized and targeted email campaigns that align with your store's offerings and customer preferences.

What email marketing platforms do you use on Shopify websites?

At Shop Innovator, we work with several email marketing platforms that integrate well with Shopify websites. The most common tool we use is Klaviyo.

Klaviyo is a robust email marketing platform specifically designed for e-commerce businesses. It offers advanced automation, segmentation, and personalization capabilities, allowing us to create highly targeted and effective email campaigns. It also integrates very well with Shopify.

If you are currently using another tool, such as Mailchimp, CampaignMonitor, ActiveCampaign, Constant Contact, or others, - we analyze your existing setup and to see if there are opportunities for improvement.

How can you optimize my existing newsletter email marketing campaigns?

If you already have existing newsletter email marketing campaigns, we can optimize them to improve their performance and drive better results.

Our team will conduct a thorough analysis of your current campaigns, including reviewing email designs, content, segmentation, and automation workflows. Based on our findings, we will make strategic recommendations to enhance your campaigns, such as improving subject lines, refining targeting, and implementing personalization techniques to increase engagement and conversions.

How do you ensure to create relevant content for the email newsletters that you create?

At Shop Innovator, we prioritize creating relevant content for the email newsletters we create. We follow a proven process to ensure that the content resonates with your target audience.

First, we conduct thorough research to understand your target audience. This includes studying their demographics, preferences, behaviors, and pain points. By gaining insights into their needs and interests, we can tailor the content to match their expectations.

Of course we collaborate closely with you, our client, to understand your brand, products, and key messaging. By aligning with your unique value proposition, we ensure that the content reflects your brand identity and resonates with your audience.

Then we develop a content strategy specifically designed for your email newsletters. This strategy outlines the themes, topics, and goals for each newsletter campaign. It helps us maintain consistency, relevance, and alignment with your overall marketing objectives.

In addition, we leverage customer data and segmentation to personalize the content. By analyzing customer behavior, purchase history, and engagement metrics, we create campaigns that deliver targeted content to different types of customers.

Most importantly we monitor the performance of your email newsletters. We track open rates, click-through rates, and engagement metrics to gather insights into what content resonates best with your audience. This helps us refine and optimize future newsletters to deliver even more relevant content.

Why work with Shop Innovator?

We have 15+ years of experience building and promoting hundreds of Shopify stores, that cater to thousands of website visitors. Our Inbox Insider program is designed for companies that depend on a steady growth of their online presence. Get in touch to find out how we can support your ecommerce operation.