Framework
Shop Innovator uses a proven framework that focuses on the 3 areas of ecommerce growth:
Invite
Invite audiences to learn about your products from various channels, including Google, Facebook, Instagram, YouTube, blogs and other websites.
Ignite
Tell your story and ignite visitors to take action. Make it easy to interact with your brand by signing up to receive emails, making purchases and contacting you.
Delight
Delight your customers with great service. Then, involve them in your brand, so they buy more than one time and are happy to write 5-star reviews.
Naturally, each area of e-commerce growth cycles through 3 stages, including: creation, review and optimization.