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Are you a business owner looking to build an e-commerce website or considering migrating to a new platform? With so many options out there, it can be overwhelming and risky to choose the right one. Over the past 20 years, I’ve tried them all and decided – Shopify has the … Read more

Read a copy of a conversation between two people about the importance of good design for ecommerce websites…

Why do shoppers choose to buy from a competitor even when another product has better features or benefits? Why do shoppers keep buying from the same brand?  How do you build up a loyal customer base that raves about your product? Why do some Shopify brands have customers who are … Read more

Online shopping is taking over the internet. As an eCommerce brand, you must be wondering:   How to stand out from an endless ocean of other brands?  Why should shoppers buy from you vs. a competitor?  It can feel hard to stand out, especially since the digital market got even more … Read more

E-commerce fraud has become a big issue for merchants on Shopify. The more popular e-commerce shopping becomes, the more fraud we encounter. An e-commerce fraud horror story I recently received a phone call from a store owner who was excited about a $10,000 order that came through his Shopify website. … Read more

There are 3 ways to increase sales on your ecommerce website: Get more customers (ie. attract new customers to your store) Get bigger orders (ie. increase the order value) Increase frequency of orders (ie. get the same customers to buy again) It is a good routine to focus on each … Read more

If your ecommerce store has customers from California, then please check if you need to comply with the new California Consumer Privacy Act (CCPA) which goes into effect on January 1, 2020. We have seen a similar act passed in the European Union a couple of years ago (since then … Read more